The other day, I discovered the website thefuntheory.com and was quite happy about it because I enjoyed watching their funny videos. It isn’t just the giggle that got me into good mood, but also the fact that the videos are educational in nature. A group of enthusiastic people who created this fantastic project (and website) believe that something as simple as fun is the easiest way to change people’s behavior for the better. I was sceptic at first, but their video projects convinced me otherwise. These projects are being tested in Sweden.
What Are These Projects About?
How to make everyone keep their safety belt on? Answer: By making it fun to do!
How about changing the attitude about recycling glass bottles by making recycling glass fun to do? People do return plastic bottles and cans, but they don’t recycle glass. I was surprised by the idea these guys had come up with.
How to get more people to obey the speed limit?
There are other interesting projects and videos, but my favorite was definitely this one with the piano staircase. The aim was to get more people to take the stairs over the escalator.