Proper social media marketing relies on one’s ability to spread the word about their product, service, or website via social media channels. There are some obvious and not so obvious social media avenues that are available. The main social media marketing avenues are Facebook, Twitter, YouTube, Digg, StumbleUpon, and Reddit. Follow the SeekSuccess Social Media Marketing Guidelines and you maximize your chance of success with Social Media.
How To Get Your Content Noticed
If you create content and you want it to get noticed via social media marketing, you can apply a few simple techniques to spread the word with ease. The first thing to do is start off telling your friends about your content on Facebook. If your content is valuable, they will most likely check it out and link to it, or like it for others to see. If you have Twitter followers, you can tweet it to them. If you have a Stumble, Digg, or Reddit account, you can easily submit your articles or content there. In the following paragraphs I will go into more detail about these methods.
Facebook Social Media Marketing
If you are have a business, or are just a freelancer writing articles or creating videos, there is no better way to promote your content than with Facebook. If you have a business, make sure you create a Facebook fan page. On your fan page, you are going to want to post a link to all of your relevant content and information for people to view. The great thing about this is that you can easily give all of your friends a link to your Facebook fan page. From this fan page your visitors will be able to see all of your latest news updates and postings, which makes communication and spreading the word about your content very easy. The other great thing is that if someone likes some of your content on Facebook then all of their friends will see what they liked, and they will be able to click on the link to view the content. This technique can spread like wild fire and in some cases content can go viral and explode with popularity.
Twitter Social Media Marketing
Twitter is an excellent tool to interact with the community and really touch base with your followers. If you have a personal Twitter account, you can post your content links there, or if you have a business account, you can post links to your content from that account. Twitter is a wonderful tool because if you have thousands of followers, you can easily get recognized and generate a lot of targeted traffic to your website with just a simple tweet.
Using Digg, StumpleUpon, and Reddit
The above three websites are great for making content go viral. In a lot of cases, if you hit the front page of Digg, you could potentially generate thousands of visitors of traffic with just a single post! You never know what might hit the front page, but if you create really high quality content, you never know. StumbleUpon and Reddit utilize a similar approach to content visibility. I recommend you write the best possible content and try and add a touch of creativity to really make the content stand out and have the best chance of going viral.
Conclusion About Social Media Marketing
Other than what was mentioned above, there are a lot of other avenues of social media marketing. Most of these channels follow the same general concept of allowing you to post links to your content and have it seen by others. Your best bet if you want to make this work is to interact with the community and really provide great information that is of benefit to others. Social Media Marketing is really taking off. If you use it right, you can turn almost anything into a success.