Search engine optimization is one of the hottest topics on the internet these days. How come? Because getting to the top of Google can be one of the most important things you can do for your business. If you manage to choose the right keyword, and optimize properly for your keywords, you will no doubt be able to generate a significant amount of traffic to your website. With traffic, you can earn money, build clients, and boost your business.
The Real SOE
I want to warn you about so many companies out there that claim to offer you decent SEO services. There is so much crap out there. Companies will promise the moon, but won’t deliver. I am talking about companies who will charge you $2,000/month just so that they can “do what is necessary” to get you ranked. The problem with these methods are that you have no idea what is being done, and no idea how good of a job they are really doing. They might just be taking your money and doing nearly nothing. The best way to choose an SEO company is to make sure that you get verifyable evidence of other companies that have ranked, and which keywords they have ranked for. This still doesn’t guarantee results, but it could sure give you much more confidence. It is important to realize that SEO takes time and there is no one thing you can do to get the right results. Just beware of any company promising you too much without any proof to back it up. You are just a target and might potentially become another victum of these SEO scams.
What Google Is Doing To SEO
Google is trying their hardest to kill SEO. Google is working hard to create algorithms that detect the best match to any search on the web. What this means is that you can’t game the system, if you want to rank in “dog training” for example, you simply have to make sure that you provide the most informative, all inclusive dog training site, and then you will rank. In my experience gaming the system will only lead to one thing, getting banned or de indexed by the search engines, so don’t do it. If there is anything you can do, provide relevant and valuable content around a topic or your business, and provide as much as this content as possible. Google loves content, or sites that contain an encyclopedia of knowledge or information about a certain subject.
How To Kill It With SEO
Content, content, content is the name of the game. No matter what kind of content it may be, whether it is article, video, or audio or what not, the more the better. Google will take all related information and look at how likely a visitor will go to your site for a certain subject or keyword. If you have enough related information on your site to the keyword a user types in the search engine, you are likely on your way to ranking at the top of search engines. When you work with a great SEO company, what they are going to do is most likely get you link juice from sources that have decent PR, and pass the juice to only few websites. Backlinks are the name of the game with SEO, the more quality backlinks the better. But remember, having a small number of very relevant and valuable links is much better than outsourcing and getting 1,000 crappy link farm based links from India.
Should You Outsource SEO Efforts?
Although I imagine there might be some benefit to outsourcing SEO in some cases, I would highly recommend against it. The times in the past that I have used outsourcing I got burned. I would have weight loss keywords and links would be created on golf websites. Be very wary of any outsourcer who claims to build link wheels or use forum profiles to gain you rankings. You will most likely only end up with less money, and even possibly a lower ranking in result to Google’s new strict policies about spam and crappy content. There is no way around it, but if you want to rank high, provide the most valuable information to your website visitors. This refers to information that people actually want to see, versus information that is just filling space for backlinks or SEO purposes.
As I have said in many other SEO articles, there is nothing better than creating high quality and unique content on your website. If you really want to rank high in search engines, this is pretty much the only way to do it. Stay away from outsourcing and stick to writers who are native to the language you are writing in. The more of an expert the better. Focus on building authority in an area, and then search engine rankings and search engine optimization will naturally flow from this. Check out the SeekSuccess On Page SEO Guidelines, Off Page SEO Guidelines, Google Ranking Guidelines, and Content Guidelines posts to help you get started and give you more information about search engine optimization.
READY TO DRIVE TONS OF LASER TARGETED TRAFFIC TO YOUR WEBSITE?
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